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PLACE BRANDING WORKSHOP
@ HELSINKI CITY HALL
"Riding the Nordic Wave – How Nordic Place Brands Can Make the Most Out of the Region Brand"
Join the afternoon session of NPBC to find out how you can maximise the benefits of being a Nordic place brand and mitigate the potential downsides belonging to the region could bring forth.
The workshop is led by Mikko Hakkarainen, executive creative director at Miltton. In recent years Mikko has worked with i.e., the Finnish country branding team (Finland 100 and Hän) and the City of Helsinki (May Day 2020, Helsinki Freedom & Helsinki Curious). On top of his work as a place branding consultant, he has recently conducted an academic study on the roles the Nordic brand plays in the branding of the capital cities of the region.
Workshop includes also introduction to Allas Sea Pool and their development. (Each participants will receive entrance tickets to Allas Sea Pool)
NOTE: Due to unforeseen circumstances, the event will be held at Helsinki City Hall, NOT Allas Sea Pool.
Meeting point: 14:30 in the City Hall Lobby.
EXCLUSIVE WALKING TOUR OF HELSINKI OLYMPIC STADIUM
The Olympic Stadium and its surrounding areas are an indelible part of Finland's history, the scene of many unforgettable moments that have been seared into the nation's memory. Having once served as the heart of the 1952 Summer Olympics, it is inspiring that the venue is today well-placed to continue as a mecca for thrilling sports and cultural events. The City of Helsinki conducted a comprehensive renovation of the Olympic Stadium in 2016-2020, a testimony of the city’s commitment to holding its history and identity in high regard. The modern, multifunctional and sustainably refurbished Stadium continues to serve Helsinki in many ways, contributing to our international appeal now and long in the future.
Please join us for an afternoon walking tour of the venue, where you can revisit the legacy of the 1952 Summer Olympics, learn about other interesting sporting events that have been held in the premises, and get an inside look at a masterpiece of functionalist architecture. During the tour, you will be able to relive exhilarating football, ice hockey, swimming and even Formula 1 moments from the past. A highlight of the guided tour is exclusive entrance to the Olympic Stadium grounds, with visits to the roof of the A stands, the underground facilities, and the famous "Passage of the Stars". The tour also includes a visit to the soaring Stadium Tower, which provides a fantastic view of the city.
14.30 Outside Pikku-Finlandia (conference venue)
The tour will end at around 16.45 at the Olympic Stadium.
STUDY VISIT TO BUSINESS FINLAND'S HEAD OFFICE
14:30 Joint walk from Pikku-Finlandia to Team Finland office at
Porkkalankatu 1, Ruoholahti (30 min)
15:00 Talent Boost - Finland’s unique & ecosystemic talent attraction & retention approach. Led by Regina Ainla, Business Finland (20 min)
15:20 Practical case about invest in & talent attraction collaboration
Led by Janne Kari from Invest in Finland unit, Business Finland (15 min)
15:35 “What place does good news have in commercial country branding?” By Julia Helminen and James O’Sullivan (15min)
15:50 Coffee & light snacks are served & open discussion on ”Possibilities for Nordic/European cross-country talent attraction collaboration”
16:30 Closing words
14.30 Outside Pikku-Finlandia (conference venue)
PLACEMAKING CITY TOUR & STUDIO VISIT
14:30 Walk from Pikku-Finlandia (conference venue) to Töölö Market Square
Töölö Market Square is undergoing a transformation from parking space into a liveable, local market square and is a great example of the redevelopment of market squares in Helsinki.
Walk from Töölöntori to RaivioBumann & Parkly Studio
Introduction to the Töölö Market Square case and Helsinki Market Square experiments as a lead to project examples on placemaking, place branding, urban design and tactical urbanism with Parkly. Presented by Päivi Raivio, urban designer and placemaker, founder of RaivioBumann and Parkly.
Case study: introduction how the market square are developed in the suburb of Malmi, where a placemaking process is an integral part of the redevelopment of the local square and the Suburban Regeneration project by the city of Helsinki. Commentary speech by Salla Ahokas, placemaking manager of the city of Helsinki.
Open discussions, ideation & feedback, light refreshments.
14:30 Outside Pikku-Finlandia (conference venue)
HELSINKI FROM THE SEA: A BOAT CRUISE ALONG THE SOUTHERN HARBOUR
Makasiiniranta at South Harbour area is part of the Helsinki Cityscape and a nationally significant cultural environment. The place is central, symbolically very valuable, and is part of the maritime façade of Helsinki’s historic centre. Makasiiniranta will be going through an enormous change in the near future. It will be developed as part of the expanding pedestrian city centre and the seaside trail around the shores of Helsinki for Helsinki residents to share and enjoy, and as a location for the new Architecture and Design Museum.
14.45-15.30 Kaarina Gould, Project Director at New Museum of Architecture and Design Helsinki
15.30-16.40 Anni Sinnemäki, Deputy Mayor for Urban Environment
Join this tour to learn more about the urban planning and development in Helsinki as well as about the future plans for Makasiiniranta area.
Small snack and refreshments will be served at the tour.
The boat leaves at 14.30 (will be waiting already at 14.15) from Hietalahti, at the pier beside restaurant Merimakasiini.
Please see the location in the map here.
How to get there?
The fastest way to get there is to take tram nr 6: see timetable & route here.
Or tram no 9: see timetable & route here.
By foot: see route and map here.
The boat arrives to Café Carusel at 16.30, please see the map here.
Take tram no 1 or 3 back to the city centre, or take a 2 km long walk back!
Kristiina Syväoja, PR Manager at Helsinki Partners, tel. 00 358 40336 1085
MAXIMUM CAPACITY: 50 people.
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