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Extracurricular Activites
The extracurriculars will take place parallel to each other after the main conference, ie between ca 14:30-16:30 on the 3rd of May 2023.
PLACE BRANDING WORKSHOP
@ ALLAS SEA POOL
"Riding the Nordic Wave – How Nordic Place Brands Can Make the Most Out of the Region Brand"
Join the afternoon session of NPBC to find out how you can maximise the benefits of being a Nordic place brand and mitigate the potential downsides belonging to the region could bring forth. The workshop is led by Mikko Hakkarainen, executive creative director at Miltton (miltton.com). In recent years Mikko has worked with i.e., the Finnish country branding team (Finland 100 and Hän) and the city of Helsinki (May Day 2020, Helsinki Freedom & Helsinki Curious). On top of his work as a place branding consultant, he has recently conducted an academic study on the roles the Nordic brand plays in the branding of the capital cities of the region.
Event will be held at Allas Sea Pool – bring your swimming suits and sauna gear for a post workshop (totally voluntary) dip in the Baltic Sea.
Meeting point: Allas Sea Pool
EXCLUSIVE TOUR OF HELSINKI OLYMPIC STADIUM
Details to be announced soon!
STUDY VISIT TO BUSINESS FINLAND'S HEAD OFFICE
14:15 Coffee and light snacks
14:30 Talent Boost - Finland’s unique & ecosystemic talent attraction & retention approach
15:15 Practical case about invest in & talent attraction collaboration
15:30 Panel discussion: ”Possibilities for Nordic/European cross-country talent attraction collaboration”
16:00 Closing words by Business Finland
Location: Team Finland house in Ruoholahti
Meeting point: To Be Announced.
PLACEMAKING CITY TOUR & STUDIO VISIT
16:30 Walk from Pikku-Finlandia (conference venue) to Töölö Market Square
Töölö Market Square is undergoing a transformation from parking space into a liveable, local market square.
Walk from Töölöntori to RaivioBumann & Parkly Studio
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Introduction to the Töölö Market Square case
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Introduction to Helsinki Market Square experiments as a lead to RaivioBumann projects: placemaking, place branding, urban design, tactical urbanism with Parkly and more
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Case study: introduction how market squares are developed in the suburb of Malmi, where we are leading the placemaking process with city of Helsinki (I can ask Salla Ahokas, placemaking manager of the city of Helsinki to join this part)
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Introduce how urban spaces can be reimagined with AI with Damiano Cerrone, Urbanist.ai is a company we work with and shares our office Open discussions, ideation & feedback, light refreshments
Meeting point: Outside Pikku-Finlandia (conference venue)
HELSINKI FROM THE SEA: A BOAT CRUISE ALONG THE SOUTHERN HARBOUR
With focus on place branding and place development.
More details to be announced soon!
Meeting point: Market square
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