Programme
DAY 1
12:30
12:40
13:05
KICK-OFF! Welcome to the Conference!
Helsinki - It’s a Good Life: The Story of Helsinki’s Value Vased Approach for Brand Building During the Past and the Future
Sanna Forsström, City of Helsinki
Head of Brand and Events
Anu Syrmä, Helsinki Partners
Director, Brand, Marketing and Communications
Madeira - From a Renowned Tourist Destination to Global Hot Spot for Digital Nomads:
Attracting Remote Workers to Remote Locations
Micaela Vieira, Startup Madeira
Project Manager
13:25
Amsterdam - Destination Enlargement and how Amsterdam Made Its Tourists Behave
Geerte Udo, amsterdam&partners
Director
13:45
14:00
14:30
15:15
Copenhagen - A New Era: Talent Attraction as the Driving Force Behind Green Transition
Speaker TBA, Copenhagen Capacity
Title
Morten King-Grubert, Future Place Leadership
Director of Talent and Business Development
PANEL
COFFEE BREAK
PARALLEL BREAKOUT SESSIONS:
PLACE BRANDING & MARKETING
Brand Estonia - The Road to 2022 Place Brand of the Year
Liina Marie Lipik, Member of the Board at Estonia Enterprise
Second topic and speaker to be revealed soon!
Name and Organisation
PLACEMAKING &
PLACE DEVELOPMENT
How to Change Bureaucracy From Within –
Introducing Placemaking as a New Approach
Moa Sundberg, Urban Designer at Helsingborg Municipality
To Be Announced!
Fredrik Lindstål, CEO and Founder of Glad stad (Happy City)
TALENT
ATTRACTION
Switch to Sweden - Data Driven Talent Attraction:
Developing a European Talent Map
Anna Broeder, Community & Employer Branding Manager at Linköping Science Park
Second topic and speaker to be revealed soon!
Name and Organisation
To Be Announced!
DESTINATION DEVELOPMENT & TOURISM
Ann Heidi Hansen, Project Manager at Nordland Fylke
Second topic and speaker to be revealed soon!
Name and Organisation
BUSINESS
ATTRACTION
Why Oslo, Why now - Oslo’s Journey From a Small Northern Capital
to a Magnet of Sustainable Investments
Siw Andersen, CEO at Olso Business Region
Second topic and speaker to be revealed soon!
Name and Organisation
16:45
17:30
18:00-20:00
WRAP UP
GUIDED WALK TO HELSINKI CITY HALL
NETWORKING DINNER AT CITY HALL
DAY 2
08:45
09:00
10:15
WELCOME BACK!
WORKSHOP
COFFEE BREAK
10:45
Topic: Placemaking and Place Development
Speaker to be revealed soon!
11:05
Topic: Destination Development & Tourism
Speaker to be revealed soon!
11:20
Iceland - Humour and Empathy in Place Branding: Reacting to World Events in Record Time
Sveinn Birkir Björnsson, Business Iceland
Director, Marketing Communications
11:40
FinlandWorks - Making Talent and Tourism Efforts Work Together: A Success Story
Heli Jimenez, Business Finland
Senior Director, International Marketing & PR
12:00
12:30
12:45
PANEL
Exciting things in the making – to be revealed soon!
WRAP UP
14:30-16:30
STUDY VISITS
More information is coming soon!
Register for
BREAK OUT SESSION
REGISTRATION OPENING SOON!
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STUDY VISIT