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Programme

DAY 1

12:30
12:40
13:05
KICK-OFF! Welcome to the Conference!

Helsinki - It’s a Good Life: The Story of Helsinki’s Value Vased Approach for Brand Building During the Past and the Future

Sanna Forsström, City of Helsinki

Head of Brand and Events

Anu Syrmä, Helsinki Partners

Director, Brand, Marketing and Communications

Madeira - From a Renowned Tourist Destination to Global Hot Spot for Digital Nomads:

Attracting Remote Workers to Remote Locations

Micaela Vieira, Startup Madeira

Project Manager

13:25

Amsterdam - Destination Enlargement and how Amsterdam Made Its Tourists Behave

Geerte Udo, amsterdam&partners

Director

13:45
14:00
14:30
15:15 

Copenhagen - A New Era: Talent Attraction as the Driving Force Behind Green Transition

Speaker TBA, Copenhagen Capacity

Title

Morten King-Grubert, Future Place Leadership

Director of Talent and Business Development

PANEL
COFFEE BREAK
PARALLEL BREAKOUT SESSIONS:

PLACE BRANDING & MARKETING

Brand Estonia - The Road to 2022 Place Brand of the Year

Liina Marie Lipik, Member of the Board at Estonia Enterprise

Second topic and speaker to be revealed soon!

Name and Organisation

PLACEMAKING &
PLACE DEVELOPMENT

How to Change Bureaucracy From Within – 
Introducing Placemaking as a New Approach

Moa Sundberg, Urban Designer at Helsingborg Municipality

To Be Announced!

Fredrik Lindstål, CEO and Founder of Glad stad (Happy City)

TALENT

ATTRACTION

Switch to Sweden - Data Driven Talent Attraction:
Developing a European Talent Map

Anna Broeder, Community & Employer Branding Manager at Linköping Science Park

Second topic and speaker to be revealed soon!

Name and Organisation

To Be Announced!

DESTINATION DEVELOPMENT & TOURISM

Ann Heidi Hansen, Project Manager at Nordland Fylke

Second topic and speaker to be revealed soon!

Name and Organisation

BUSINESS

ATTRACTION

Why Oslo, Why now - Oslo’s Journey From a Small Northern Capital
to a Magnet of Sustainable Investments

Siw Andersen, CEO at Olso Business Region

Second topic and speaker to be revealed soon!

Name and Organisation

16:45
17:30
18:00-20:00
WRAP UP
GUIDED WALK TO HELSINKI CITY HALL
NETWORKING DINNER AT CITY HALL

DAY 2

08:45
09:00
10:15
WELCOME BACK!
WORKSHOP
COFFEE BREAK
10:45

Topic: Placemaking and Place Development

Speaker to be revealed soon!

11:05

Topic: Destination Development & Tourism

Speaker to be revealed soon!

11:20

Iceland - Humour and Empathy in Place Branding: Reacting to World Events in Record Time

Sveinn Birkir Björnsson, Business Iceland

Director, Marketing Communications

11:40

FinlandWorks - Making Talent and Tourism Efforts Work Together: A Success Story

Heli Jimenez, Business Finland

Senior Director, International Marketing & PR

12:00
12:30
12:45
PANEL
Exciting things in the making – to be revealed soon!
WRAP UP
14:30-16:30
STUDY VISITS

More information is coming soon!

Register for

BREAK OUT SESSION

REGISTRATION OPENING SOON!

Register for

STUDY VISIT

REGISTRATION OPENING SOON!

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