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Meet Our Speakers
Psst. Keep your eyes peeled, we're announcing new speakers every week!
Sanna Forsström
Head of Brand & Events
City of Helsinki
Sanna and Anu will be sharing the story of Helsinki’s value based approach for brand building during the past and the future.
Anu Syrmä
Brand, Marketing and Communications
Helsinki Partners
Anu and Sanna will be sharing the story of Helsinki’s value based approach for brand building during the past and the future.
Micaela Vieira
Project Manager
Startup Madeira
Micaela has been working closely with Startup Madeira – an acceleration program for international travel and tourism startups – including Madeira Startup Retreat, Tourism Innovation Challenge and, most recently, the Digital Nomads Madeira Islands. She will talk about Madeira going from a tourist destination to a global hot spot for digital nomads.
Liina Maria Lepik
Member of the Board
Estonian Enterprise
Liina has headed Visit Estonia in the past, and has been an integral part of the success of Brand Estonia winning Place Brand of the Year this year. She will be talking about the process and essence of Brand Estonia and sharing learnings from the journey.
Geerte Udo
Director
amsterdam&partners
Geerte leads the marketing strategy department at amsterdam&partners and is responsible for the I Amsterdam campaign, which expresses Amsterdam's DNA in a visible, appealing and relatable way.
Sveinn Birkir Björnsson
Director
Global Marketing & Communications
Business Iceland
Sveinn has been orchestrating the Inspired by Iceland campaign for Visit Iceland since 2011. He will be talking about using sense of humour and empathy in place branding and Iceland's marketing – and how organisations can react to world events in record time.
Moa Sundberg
Urban Designer
City of Helsingborg
Moa Sundberg is an urban designer working with safety in public spaces through placemaking, play, and art. She will be talking about how to change bureaucracy from within – introducing placemaking as a new approach (and give examples on how to succeed).
Anna Broeders
Community & Employer Branding Manager
Linköping Science Park
Anna works as a Community & Employer Branding Manager at Linköping Science Park in Linköping, Sweden. Today, the lack of talent is one of the biggest challenges for knowledge based companies. She will be talking about data driven Talent Attraction, and developing a European talent map with the initiative "Switch to Sweden".
Siw Andersen
CEO
Oslo Business Region
Siw is the CEO of Oslo Business Region and board member of Oslo Architecture Triennale. She will be talking about the topic of Oslo's strategy on attracting sustainable investments now and in the future.
Heli Jimenez
Senior Director
International Marketing and PR
Business Finland
Heli will be talking about the case #FinlandWorks - Making Talent & Tourism Efforts Work Together: A Success Story.
Paula Aspholm
Head of Tourism
Salla - In the Middle of Nowhere
The "Save Salla" campaign has reached billions of people worldwide since its launch in 2021.
Suffering from the consequences of increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games.
Erkki Parkkinen
Mayor
Salla - In the Middle of Nowhere
The "Save Salla" campaign has reached billions of people worldwide since its launch in 2021.Suffering from the consequences of increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games.
Tim Gill
Founder, Researcher, Writer
Re-thinking Childhood
Tim is a longstanding advocate for child-friendly urban planning and design. He is the co-author of the first London-wide planning guidance on children’s play and recreation. As well as playgrounds, his interest in the built environment embraces streets, neighbourhood planning, transport and public space, and children’s evolving relationship with nature. Tim will be talking about how child-friendly urban planning and design can create better places.
Coming soon!
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We add new speakers every week! Follow us on social media to get the latest updates!
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